VP, Partner Strategy & Solutions
United Football League (UFL)
Salary
$155-$170k/year
WFH Policy
Remote
Location
Flexible
Job Type
Full-Time
The VP, Brand Strategy and Solutions will play a key role in helping the UFL achieve its ambition of becoming one of the most innovative sports leagues in the US for commercial partners. This individual will harness the massive opportunity to create valuable and unique platforms for our brand partners by working across league functions, as well as with our broadcast partners. The focus for this position is on National Partnerships however, due to the UFL’s unique ownership structure, where the league and teams are all one entity, there is an opportunity to look at partnerships differently than more established leagues. The UFL is looking for someone who wants to make a mark on the industry by redefining sports partnerships, creating lasting platforms for partners and creating industry buzz around the great work.
What You'll Do
- Oversee the creative development, sales positioning and introduction of new sponsor assets and platforms for all UFL commercial partners
Embody a spirit of creativity and share in the vision that emphasizes the unique potential and differentiation that the UFL offers in the marketplace
Quickly develop a detailed knowledge of all assets across the UFL, the UFL’s 8 teams, broadcast partners, UFL Marketing, UFL Creative & Content, Football Operations and more - so you can begin to develop areas of opportunity for existing and new brand partners
Work with Business Development team and other internal stakeholders to balance key priorities and areas of focus
Travel to take part in high-priority client presentations where ideation is critical to relationship
Consistently meet with Creative & Content, as well as Marketing leads to ensure total alignment on league messaging and content pipeline monetization opportunities
Maintain highest level of communication with internal teams pertaining to new concepts being presented and
Utilize ideation, exceptional writing and presentation design skills to articulate concepts for proposals and client presentations
Work with Revenue Strategy lead to find and develop new areas for creativity and monetization
Partner with commercial leadership on annual business planning and growth analysis
Maintain awareness of trends and innovations in sports and entertainment industry
Recommended Skills
- 10+ years professional experience in brand solutions, marketing, marketing strategy or related consulting role
4+ years leadership and team management experience
Significant hands-on experience with all encompassing brand partnerships, including content storytelling, platform creation, experiential and co-promotional elements
Demonstrated successes designing successful campaigns for a wide variety of brands across a range of media
Experience developing and presenting creative proposals and communication plans utilizing strong presentations skills and stakeholder management abilities
Ability to build consensus and relationships with clients, as well as across the organization
Demonstrated ability to function well in a fast-paced, entrepreneurial business
Highly motivated, proactive, with a positive, solutions-based approach