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Coordinator, Premium Experience
Minnesota Vikings
Salary
Starting at $45k/yr
WFH Policy
In-Office
Location
Eagan, Mn
Job Type
Full-Time
High-level and detailed premium customer service position dedicated to assisting the Premium Experience and Operations team in creating, strategizing, and executing memorable experiences for premium clients. Heavy emphasis will be placed on attention to detail in every aspect of gameday and the annual premium calendar to deliver on the SKOL service standards set by the organization. This role will focus on using CRM tools, member data and touchpoint campaigns to increase their members’ experience, engagement, loyalty, satisfaction, and retention rates using data and applied strategy. The position reports to the Manager of Premium Experience and Operations.
What You'll Do
Entertain and develop meaningful relationships with clients through creative means, identifying areas for increased engagement and loyalty and executing new initiatives.
Contribute to premium renewal processes, including ideation sessions, building programs, and engaging in strategic planning and execution of exclusive premium year-long experiences and initiatives to align with member’s core objectives.
Propose creative ideas to the team that will enhance the Premium Membership platform, including developing new benefit programs, special events and ways to exceed clients’ expectations.
Ensure an exceptional experience for all ticketed guests during gamedays and other team events in working ticket resolution, overseeing member experiences, ownership of game day premium staff program and managing SKOL service standards in premium spaces.
Work directly with service providers and team partners (ASM Global, Aramark, Fanatics, BEST etc.) to maintain superior service levels to premium accounts.
Accurately enter all suite information and touchpoints for assigned clients into the CRM system for reporting, fulfillment tracking and account management purposes.
Work closely with the larger internal Marketing team on the strategy, planning, analysis, and execution of key premium service projects and campaigns, including custom insights for premium members and increased guest experience and engagement.
Serve as the lead on premium research and measurement initiatives across the Premium team, proactively identifying exclusive and unique opportunities and customized service initiatives for current and future members.
Assist in the acquisition and utilization of client-related data to develop strategies for enhancing the client experience through CRM.
In conjunction with the Guest Experience team, help lead, train, and develop a team of gameday team members (Vikings Black Jackets) to enhance the premium experience in both suites and clubs at U.S. Bank Stadium
Assist Manager of Premium Experience and Operations with Omni Northern Lights luxury hotel program for premium guests on game days.
Recommended Skills
10+ years professional experience in brand solutions, marketing, marketing strategy or related consulting role
4+ years leadership and team management experience
Significant hands-on experience with all encompassing brand partnerships, including content storytelling, platform creation, experiential and co-promotional elements
Demonstrated successes designing successful campaigns for a wide variety of brands across a range of media
Experience developing and presenting creative proposals and communication plans utilizing strong presentations skills and stakeholder management abilities
Ability to build consensus and relationships with clients, as well as across the organization
Demonstrated ability to function well in a fast-paced, entrepreneurial business
Highly motivated, proactive, with a positive, solutions-based approach
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